A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web Reviews

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how

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  1. Jeff Lippincott "JLIPPIN"
    13 of 14 people found the following review helpful
    5.0 out of 5 stars
    This book will tell you what you need to know to get involved online, build your presence, and interact, share and collaborate., June 4, 2009
    By 
    Jeff Lippincott “JLIPPIN” (Princeton, NJ USA) –
    (VINE VOICE)
      
    (REAL NAME)
      

    This review is from: A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web (Paperback)
    I loved it. What a book. These days there are many books on the market that address the basics or the theory regarding online marketiing and the Social Web. At this point I have trouble giving them super high review ratings because they don’t bring much new to the table. One such book I recently reviewed was e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online. As a result of my less than glowing review (even though I gave it 4 stars) I got hit with 5 neggies. Anyway, the instant book does not go too heavy on the basics or theory. It is a practical book for the do-it-yourselfer who wants to be lead by the hand on how set up their online presence using social media and Web 2.0 tools. It is well organized and well written and includes an introduction, 15 chapters, and 4 appendices as follows:

    0. Introduction
    1. Creating your social media strategy
    2. Preparation
    3. RSS feeds & blogs
    4. Building a WordPress powered Web site
    5. Podcasting, vidcasting, & Webcasting
    6. Social networking & micro-blogging
    7. Social bookmarking & crowd-sourcing
    8. Media communities
    9. Widgets & badges
    10. Social media newsrooms
    11. More social tools
    12. Pulling it all together
    13. Looking to the future
    14. Measuring your success
    15. Conclusion
    A. Installing WordPress
    B. Creating your own RSS feed
    C. Building your own widget
    D. WordPress 2.7

    Clearly the author is partial to WordPress-dot-com. But there’s nothing wrong with that. WordPress offers great tools and it is a very nice service provider. Chapter 4 talks about WordPress. Appendix A describes the process for setting up WordPress. And Appendix D is kind of a supplemental blurb to Appendix A. I found the Introduction to be great. Chapter 1 on strategy was great, and chapters 12 through 15 were wonderful, too. Chapters 2-11 did a good job of providing tools and tactics to be used in building your online presence.

    Building a meaningful and productive online presence is all about (1) interactivity, (2) sharing, & (3) collaboration. This book will tell you what you need to know to get involved online, build your presence, and interact, share and collaborate. 5 stars!

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  2. 7 of 8 people found the following review helpful
    5.0 out of 5 stars
    An Excellent Guide to Social Media and Web 2.0 Optimization, August 17, 2009
    By 
    C. A. Lajos
    (REAL NAME)
      

    This review is from: A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web (Paperback)
    With the development of the constantly evolving Internet and its new technologies, more individuals and businesses are realizing that success on the Internet requires maximizing their presences in the Social Web. Here Hay (graduate education in computer science, applied mathematics, and psychology; principal owner, Dalton Publishing, and Social Media Power; founder, PlumbSocial.com; regular contributor to many journals and online news sites), an author, programmer, publisher, social media consultant, Web 2.0 developer, and dynamic presenter, provides an outstanding guide to social media and Web 2.0 optimization. Writing for authors, business owners, entrepreneurs, public relations specialists, marketing professionals, publishers, students, and others, she shows readers how to apply and integrate social media tools not limited to blogs, RSS feeds, content management systems, podcasts, videocasts, webcasts, social networks, microblogs, social bookmarks, crowd-sourcing technologies, media communities, widgets, badges, and social media newsrooms. By means of various chapters that are filled with numerous real-world examples and step-by-step screenshots, the author covers the aforementioned nuts-and-bolts technologies of the new, open-source Internet, but she also goes well beyond the basics. Setting forth proven strategies and tactics, future technologies, measurement tools, and more, Hay provides more in depth guidance from a business perspective. While her book can be read from cover-to-cover, it also can be consulted on an as-needed, chapter-by-chapter basis. It includes many useful, value-added features such as detailed appendices and a companion CD with bibliographies, directories, forms, links to other resources, and worksheets. Easy-to-read, but not a beginner’s guide, this expertly-presented, comprehensive, extensive publication will best serve readers who have some background knowledge of the social web and its tools. A significant, worthwhile resource, it belongs in many large public library collections. Highly recommended.

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  3. Margo Berman "Street-Smart Advertising author"
    3 of 3 people found the following review helpful
    5.0 out of 5 stars
    A comprehensive examination of maximizing social media efforts., June 15, 2009
    This review is from: A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web (Paperback)
    If you’re trying to understand the difference between a widget and an RSS, or a blog and a micro blog, or any other terminology, this is the one book you need to read. It covers all aspects of social media with step-by-step, easy-to-understand instructions. Each chapter is a stand-alone, so you can read what you want in any order. This breaks down the seemingly complex into digestible bites of information. You’ll be speaking “Web language” like a techie.

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  4. Ernest Miller "KingPin2012"
    2 of 6 people found the following review helpful
    5.0 out of 5 stars
    A must-buy for all bloggers and entrepreneurs, May 21, 2012
    By 

    This review is from: Social Media for WordPress: Build Communities, Engage Members and Promote Your Site (Paperback)
    If you have ever viewed, wanted, or absolutely needed WordPress for your website than Social Media for WordPress is right up your alley. From the newcomers to the experienced this can be the perfect starting utility to get a jump out of the gates or even a great point of reference to look back on for future projects. While there are a lot of guides to using WordPress out there, this one is the most complete and comprehensive on the market today and you’ll find yourself going back to it time and time again.

    I received this book for free as a gift from the author. I initially believed I knew pretty much everything I needed to know but after peering through the first few chapters I couldn’t have been more wrong. The author does a fantastic job of presenting and relating the material to the reader. It doesn’t slap you in the face with a bunch of garbled text but rather, it comes at you in a way that is both welcoming and comfortable. The material is presented both professionally and thoughtfully (as it should be for beginners). The best part about this book is that it doesn’t try and overwhelm you right at the gates with information but lead you by the hand step by step.

    Opening up the first few chapters presents the concept of social media marketing and how WordPress can help you achieve your goals. From there, it is a step-by-step guide in not only how to utilize WordPress to its fullest potential but also get an edge on your competition. Even for those not well versed in computers can rest easy since this guide is packed with quick reference tips, detailed photographs, and even a the publishers’ direct email address to answer any questions you may have. I love the fact that every time new material is presented and you go through the steps to do it, the author then explains the completed process once more in the “what just happened” section to reiterate the material and further explain the process while tying up any loose ends. The number one goal of this book is to present a complete resource to using WordPress while making sure that knowledge sticks and it certainly does a phenomenal job.

    After reading this book once over I can safely say that my favorite and most referenced chapter is number 6: Managing Your Site. This is by far the most dedicated and complex of all of the steps involved in the process and the only one that is never truly complete. I especially loved the list of free plugins available to enhance your website. Some books try to sell you more on top of what you’ve already purchased but this guide isn’t trying to sell anything more than you’ve already purchased which I found very welcoming. I particularly enjoyed the 7th chapter because the book presents detailed tips and tactics to engage site visitors, personalize, and promote your site. Sometimes we believe we have all of the tools and when it comes down to it, the little things we overlook can make the difference between ordinary and extraordinary.

    I can honestly say that this book is the ultimate resource for establishing, building, and maintaining a social media presence through WordPress. Owning this book is like having the complete how-to guide right at my fingertips. My blog has definitely jumped to the next level and I’ve already started to gain new followers. I don’t know where I would be without this handy guide but I do know one thing’s for certain, I wouldn’t want to find out.

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